5 Unmistakable signs that a call center is customer-centric

When partnering with a bilingual call center, it’s important to choose a customer-centric provider. Nowadays, customers stick to brands that can provide them a great and memorable experience. They want brands that show genuine care toward customers and strive to meet their needs.

busy call center team at work

This is especially true if you’re targeting the international market. In doing so, you can’t just rely on your products or marketing techniques alone. You want to take it a step further by providing the same quality of care to your customers, regardless of their location and culture.

But how do you choose a buyer-centric vendor from a wide pool of prospective contact centers?

In an ideal world, all outsourcing vendors place customer centricity at the core of their strategies, but the truth is, not all of them does so.

If you see these five signs from a prospective vendor, you can be sure that they can truly take care of your customers.


1.     They offer cultural sensitivity trainings.

call center team leader discussing customer-centric tips with diverse customer support reps

Don’t trust multilingual or bilingual call centers that don’t offer cultural sensitivity trainings. This is a crucial requirement when delivering customer support to a diverse market. Agents must be knowledgeable about customers’ cultural characteristics and communication styles. It helps in establishing rapport and preventing misunderstandings, ensuring that brands are well-represented across varying cultures and locations.


2.     They empower their customer service agents.

young diverse business team dicussing customer-centric tips over coffee

Unhappy contact center agents can’t make customers happy. That’s why their employers should create an environment that promotes staff engagement. Look for companies with a relaxed and fun ambience, as this allows employees to express themselves freely. In addition, call centers should also trust their agents to make smart decisions while doing their job, as long as they’re equipped with the right skills and knowledge.


3.     Their strategies are driven by data and insights.

businessman holding lightbulb showing customer-centric figures stats

The only way to place customers at the center of your strategies is to gather feedback from them, listen to their sentiments, and use their insights to improve your services. Customer-centric bilingual call centers do precisely this. They actively and regularly collect feedback and data through phone or email surveys to identify effective and targeted ways to enhance their performance.


4.     They regularly evaluate their performance.

team leader giving customer-centric advice to employee

High-performing call centers are never complacent about their performance. They constantly assess their performance so they can find ways to improve the customer experience. To do this, they build a rigorous and holistic quality assurance process that considers both quantitative and qualitative key performance indicators (KPIs) of a good customer support transaction.


5.     They offer omnichannel services.

smartphone tablet piled on laptop

Customer-centric contact centers are focused on offering several options to their customers, in order to give them a personalized experience. By delivering customer service in several channels, they can catch varying consumer preferences. Plus, they also make people’s lives easier by letting them choose the channels most convenient and accessible for them at any given time.



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